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« New book by John Sherman | Main | Just One Look »

June 05, 2011

Comments

Roger Hornaday

The very suggestion to look inward and "find the one who is aware" has the power to compel someone to do it in the split-second it takes to do it. If it is done once, it will be done again. I see the possibility of this great subversive campaign to stir fantastic controversy!

Nick Goninan

Wow.

What a mission.

Lead the way.

Nick Goninan

This is an awesome campaign. Timely for me and very purposeful for what I want to be focussing on right now.

"We think the first step is to find a simple message that can be communicated in several different forms, across a wide range of vernaculars, that once heard or read, will attract the hearer's attention, and persuade them to just try to turn their attention inward in that moment, or at least to follow the lead to where they can hear more."

What help is needed to arrive at this simple message?

Truth and excitment
Nick

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